Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to “enhance” the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline means (such as through loyalty cards at supermarkets and product warranty cards).

Through the new relationship with Facebook, companies will be able to display advertisements to Facebook users based on data that these data brokers have on individuals. In practical terms, this means that limiting how much information you put on Facebook is not enough to limit how ads are targeted to you on Facebook.

Published in News
Saturday, 01 September 2012 10:58

Romney and Obama MobiApps Threaten Your Privacy

John Leyden at The Register reports that security experts uncovered privacy concerns in mobile applications available from both the Barack Obama and Mitt Romney presidential campaigns. Researchers at GFI Software examined the Android versions of both products and are alarmed at the invasive nature of the offerings.

Obama for America and Mitt’s VP request permissions, access to services and data and demonstrate capabilities beyond product expectations.  Each of the apps cross-posts on users' behalf and report back to base.  More alarmingly, both apps slurp the details of users' contacts and log location data. The Romney app even requests permission to record audio for unspecified purposes.

Published in Social
Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days. It is this neutrality that has allowed the internet to innovate and grow. Without equal access the internet dies.