Monday, 29 April 2013 00:56

Facebook Cuts Deals to Track Your Online Activity

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Facebook Cuts Deals to Track Your Online Activity

Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to “enhance” the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline means (such as through loyalty cards at supermarkets and product warranty cards).

Through the new relationship with Facebook, companies will be able to display advertisements to Facebook users based on data that these data brokers have on individuals. In practical terms, this means that limiting how much information you put on Facebook is not enough to limit how ads are targeted to you on Facebook.

Your interests, age, shopping history (including offline), web browsing, location, and much more could be stored by these data brokers and utilized to market to you – even if you’ve been careful not to share this type of information with Facebook.

So, what can users do? If you’re concerned about this practice, you can opt out of the targeted advertisements by individually visiting each of the data broker partners currently working with Facebook. There are instructions at the source site (at eff.org) for opting out of each site.

Additionally, there are two general tips:

1.  Install an add-on to protect your privacy online. Facebook is using "blind cookie-matching" to match up users of online marketer BlueKai with specific Facebook accounts. We'll explain the mechanics of this more in another post, but for now it's good to know that blocking trackers is a good general practice for stopping this type of tracking.

We recommend you use a tool such as Ghostery (now available on Firefox, Safari, Chrome, Opera and Internet Explorer) or Abine's DoNotTrackMe (available in Firefox, Safari, Chrome and Internet Explorer) or AdBlockPlus with EasyPrivacy Lists. See more comprehensive instructions in our 4 Simple Changes to Stop Online Tracking.

2. Avoid giving your phone number and email address to companies when possible. Facebook and these companies are primarily using hashed email addresses to match users between databases, though they may also use hashed phone numbers. If you’re filling out a survey or signing up to receive email updates from a website, consider creating and using a different email address than the one you associate with your Facebook account. Similarly, consider setting up an alternate phone number you can give to companies apart from the phone number you connect with your social media accounts.

Opt Out Instructions: READ THE FULL ARTICLE

Source: https://www.eff.org/deeplinks/2013/02/howto-opt-out-databrokers-showing-your-targeted-advertisements-facebook?ad

 

Read 2357 times Last modified on Monday, 29 April 2013 01:22
Rich Wermske

My pedigree and bona fides are published elsewhere. That said, I respect that a few may wish to learn more about the private person behind the writing.  While I accept I am exceptionally introverted (tending toward the misanthropic), I do enjoy socializing and sharing time with like-minded individuals. I have a zeal for integrity, ethics, and the economics of both interpersonal and organizational behavior.

The product of multi-generational paternal dysfunction, I practice healthy recovery (sobriety date December 11, 2001).  I am endogamous in my close personal relationships and belong to a variety of tribes that shape my worldview (in no particular order):

☯ I participate in and enjoy most geek culture. ☯ I am a practicing Buddhist and a legally ordained minister. I like to believe that people of other spiritual/faith systems find me approachable.  I am a member of the GLBTQA community -- I married my long-time partner in a ceremony officiated by Jeralita "Jeri" Costa of Joyful Joinings on November 18, 2013, certificated in King County, Seattle WA. We celebrate an anniversary date of February 2, 2002.  I am a service-connected, disabled, American veteran (USAF).  I am a University of Houston alumnus (BBA/MIS) and currently studying as a post baccalaureate for an additional degree in Philosophy and Law, Values, & Policy.  I am a retired Bishop in the Church of Commerce and Capitalism; the story arch of my prosecuting and proselytizing the technological proletariat is now behind me.  I am a native Houstonian (and obviously Texan).  At 50 years old, I am a "child of the sixties" and consider the 80's to be my formative years.

As I still struggle with humility, I strive to make willingness, honesty, and open mindedness cornerstones in all my affairs. Fourteen years of sobriety has taught me that none of "this" means a thing if I'm unwilling, dishonest, or close minded.  Therefore I work hard on the things I believe in --

  • I believe we can always achieve more if we collaborate and compromise.
  • I believe that liberal(ism) is a good word/concept and something to be proud to support.  The modern, systematic corruption of liberal ideas is a living human tragedy.
  • I believe in a worldview founded on ideas of liberty and equality. The pragmatism of this site and my journey is rooted in both classical and social liberalism.
  • I believe in democratic elections and institutions including a media free of commercial and governmental bias.  Liberty and equality perish when a society becomes uneducated and/or ill-informed.
  • I believe in diversity of life and ideas.  Life and ideas can only flourish when the gene pool is vast and abundantly differentiated.
  • I believe in advancing balance in civil, social, and privacy rights such that all of humanity is continuously uplifted.
  • I believe in separation of church (spirituality) and state (governance) -- with neither in supremacy nor subjugation.
  • I believe in private (real or tangible) property explicitly excluding ideas, knowledge, and methods; such non-tangibles, by natural law, being free for all humanity and emancipated at conception.

While change and the uncertainty of the future may be uncomfortable, I do not fear the unknown; therefore:

    • I believe I must be willing to make difficult choices, that those choices may not be all that I desire, and that such may result in undesirable (or unintended) consequences;
    • I believe we must be willing to make mistakes or be wrong; and I am willing to change my mind if necessary.
I undertake to abide the five precepts of Buddhism; therefore:
  1. I believe it is wrong to kill or to knowingly allow others to kill.
  2. I believe it is wrong to steal or to knowingly allow others to steal.
  3. I believe in abstention from sexual misconduct.
  4. I believe it is wrong to lie or to knowingly allow others to lie.
  5. I believe in abstention from non-medicinal intoxicants as such clouds the mind.

Suicide, major depression, borderline personality, and alcoholism are feral monsters ever howling at my doorstep. However, despite my turbulent and tragic past, rare is the day where I have to rationalize, defend, or justify the actions of that person I see looking back at me in the mirror...

Website: www.wermske.com
Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days. It is this neutrality that has allowed the internet to innovate and grow. Without equal access the internet dies.